I traveled a lot internationally during the first 17 years of my career. Some countries I went to had cultural differences that seemed charming. While others were so different they seemed more, well… foreign. To me, that’s how many Asian countries felt. Foreign. One of my colleagues thought it was because we…
I learned important lessons in business development during the 12 years I worked at MTV Networks. Perhaps the most important was how a well-defined brand identity leads a business to extraordinary growth. What I wasn’t expecting was how much it would center on the “F” word. Let me explain. One of my…
How would you describe your brand’s identity? If you can’t answer this quickly and easily, this series of 4 short videos is for you. Because more than likely, you’re making at least 1 of the 4 deadly mistakes companies make that kill customer loyalty. This video reveals the first common mistake – not realizing that…
A writer recently wanted me to give him feedback on his copy. It was an email campaign to generate leads for a watch. The target: Bodybuilders. I read the copy, which had an “upbeat and cheerful” tone to it. Hey, wait a minute … I wasn’t familiar with the brand. But “upbeat and cheerful”…