In this week’s CORE Critique, I’m doing a quick review of Kim Swift’s website, freetoflourish.life. Kim has an amazing way of helping people live a fuller life. She helps them to quickly identify and then release the emotional or mental blocks that are holding them back. On this episode, you’ll hear me talk about several…
For our CORE Critique™ this week, we’re going to take a look at Dr. Sher Bovay’s website. Dr. Sher has a weight loss program that gives people amazing results. So let’s see what she can do to get amazing results from her website, too! But first, if you’d like to know the most important things…
Ever since I left the corporate world, I’ve been helping entrepreneurs and small business owners build their businesses. I help them by writing direct-response sales copy, developing lead-gen webinar funnels, or helping them create a Unique Marketing Advantage™ to attract and engage more of their ideal client. And one of the things I noticed is…
I spent 12 years working at Nickelodeon. When I started there in 1993, the network was just beginning a period of extraordinary growth. In fact, what Nick did back then changed the course of kids’ TV forever. In a moment, I’ll show you how you can build your natural health & wellness business using 3…
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Before I became a copywriter, I spent 29 years working with brands. The power of those brands allowed me to create multi-million dollar businesses around the globe. That’s a nice piece of change. It worked because each brand had a clear identity that resonated with certain consumers. In fact, the product itself was…
I traveled a lot internationally during the first 17 years of my career. Some countries I went to had cultural differences that seemed charming. While others were so different they seemed more, well… foreign. To me, that’s how many Asian countries felt. Foreign. One of my colleagues thought it was because we…
I learned important lessons in business development during the 12 years I worked at MTV Networks. Perhaps the most important was how a well-defined brand identity leads a business to extraordinary growth. What I wasn’t expecting was how much it would center on the “F” word. Let me explain. One of my…
How would you describe your brand’s identity? If you can’t answer this quickly and easily, this series of 4 short videos is for you. Because more than likely, you’re making at least 1 of the 4 deadly mistakes companies make that kill customer loyalty. This video reveals the first common mistake – not realizing that…