In this week’s CORE Critique, I’m doing a quick review of Kim Swift’s website, freetoflourish.life. Kim has an amazing way of helping people live a fuller life.  She helps them to quickly identify and then release the emotional or mental blocks that are holding them back. On this episode, you’ll hear me talk about several CORE Scaling Factors™.  Your website needs all 16 of them for it to do the best job it can at attracting and engaging your ideal client. You can find out more about the CORE Scaling Factors by downloading the free CORE Scorecard here. Okay, now for the highlights from today’s review. [00:01] Kim knocks it out of the park on this important home page “must-do” [00:49] The copywriter’s secret to avoid intimidating your reader [01:39] What you should never do to your brand message [03:30] This important step gives your site visitors what they want, and it gives you a way to turn them into clients [04:46] The best way to help your future clients overcome any concerns they may have about working with you If you’d like to find out more about Kim, please visit her website freetoflourish.life. (Please note the url is .life and not .com, which I accidentally said in the video.) And if you’d like your website to be on an upcoming Website Wednesday, drop me a note at nicole@pipermarketingsolutions.com. I hope you enjoy this CORE Critique episode!