Tag: brand identity
I learned important lessons in business development during the 12 years I worked at MTV Networks. Perhaps the most important was how a well-defined brand identity leads a business to extraordinary growth. What I wasn’t expecting was how much it would center on the “F” word. Let me explain. One of my…
A writer recently wanted me to give him feedback on his copy. It was an email campaign to generate leads for a watch. The target: Bodybuilders. I read the copy, which had an “upbeat and cheerful” tone to it. Hey, wait a minute … I wasn’t familiar with the brand. But “upbeat and cheerful”…